Free 3-day live workshop with Stu McLaren
You don't need a bigger audience. You need a few hundred people who already trust you.
In three live days, Stu shows you how to turn that trust into recurring revenue, month after month, from an audience most people would call too small. No launch, no funnel, no guesswork.
If everything feels louder lately
Everywhere you look, the message is the same: run faster. Keep up with AI. Post more. Launch again. It's a fire hose nobody can drink from.
And underneath the noise, a quieter voice: "I don't want more hustle. I want less. Something calmer, and still real."
People with something valuable to share keep landing on the same two bad options: the sleazy "make money fast" stuff, or the exhausting cycle of starting from zero every month. There's a third path. It's been quietly working for years…
Try this before you register
It takes fewer people than you think
The biggest myth is that you need a huge audience. Move the slider to the size of your world, followers, email list, anyone who knows your work. Then watch what happens.
Imagine just 3 in every 100 of them said yes.
That's a founding group of 24 people, a genuine founding community, built from people who already know you.
Illustrative only, not a projection of your results. No big following. The workshop shows you how to find the right people.
Why this works now, of all times
The internet is filling up with AI. Information is now free and infinite, which means nobody pays for just information anymore. That's exactly why the old way, selling courses and one-off offers, keeps getting harder.
But the same shift made one thing more valuable than it has ever been: real humans, real connection, real accountability, real results, a place to belong. AI can hand you the map. It can't walk the trail with you. A person can.
AI didn't make this model less valuable. It made it more valuable. There's a business built entirely from what AI can't replace: a membership, where members pay a monthly fee for community and progress, not information. That's what these three days show you how to build.
What we'll do together, live
Three days. One working plan.
Day 1Find your idea, and your proof
Start with what you already know, love, and do. See what's genuinely possible for you, then validate your idea live and leave with a green light, not a maybe.
Day 2Welcome your first members
Draft your first offer and run the Founding Member play, the simplest possible on-ramp. Some past attendees have welcomed their first members live, before the workshop even ended.
Day 3Map your whole plan
See the complete Success Path, from your very first member to a membership that runs with rhythm, and pinpoint the exact next step you'll take on Monday.
A mix of short lessons and live get-it-done sessions with Stu at 2pm ET. The live sessions are where it clicks.
People just like you
Real people. Real results.
Tara was a speech pathologist with something valuable in her head and no way to package it. She built a membership for educators, and nearly quit anyway, wondering if it was worth it, until she did the math that mattered: 40,000 registrations. Ten kids per educator. 400,000 children with autism reached. One person, one small room of members, and a ripple she never imagined.
Tara Phillips · Workshop Alumni
Tara isn't a one-off. She's one of hundreds of students who have built memberships around what they already know. This is what we do here, every single day.
Individual results vary; this workshop teaches strategy and does not guarantee income.
Trusted by 20,000+ creators, coaches & experts
“I signed up 8 new members, just from word of mouth!”
Loralin · past workshop attendee
“13 paid members already, while I was still validating the idea.”
Karms · past workshop attendee
“4 bought annual, 6 monthly. That's 20 members in 2 months!”
Beverley · past workshop attendee
“Founding member #1 has joined. I'm doing this!”
Michelle · past workshop attendee
“Two official members and 5 more inquiries. So grateful.”
Stephanie · past workshop attendee
“I just completed my Messaging Map and I've got goosebumps!”
Hayley · past workshop attendee
“I submitted my Messaging Map and Success Map. The clarity is unbelievable.”
Megan · past workshop attendee
“The Messaging Map is a fab tool for sure. So engaging.”
Tracy · past workshop attendee
Individual results vary. This workshop teaches strategy and does not guarantee income.
Your host
Stu McLaren
For ten years, Stu's workshop has helped everyday people, teachers, nurses, coaches, crafters, consultants, turn what they know into recurring revenue. He's taught 20,000+ students in just about every niche you can think of since 2008, and his approach hasn't changed: keep it simple, start before you feel ready, and build something that recurs every month and genuinely helps people. In these three days, he walks you through it step by step, live.
Founder of Membership.io · Author of Predictable Profits · Creator of The Membership Experience™ · 20,000+ students since 2008
This is for you if…
Big heart. Real knowledge. No way to package it, yet
You've got knowledge, a skill, or a community people value, but no simple way to turn it into recurring revenue.
You're tired of one-off launches and want revenue that shows up every month, not another sprint, another crash.
Your audience is small, maybe a few hundred people, and part of you whispers "it's too late." It isn't. You just moved the slider above.
You genuinely want to help people, without the sleazy "make money fast" stuff. Good. That's exactly who this model rewards.
You want to help more people and make a bigger impact, with more freedom and space for the people and causes you care about most.
Quick questions
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What can I expect each day? +
Live or pre-recorded? +
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Do I need to be "techy"? +
What if I can't make every session? +
When is the next workshop? +
Free · Live · New dates coming soon
The world is telling you to be afraid.
What if this is actually your moment?
100% free · Takes 30 seconds · No spam, just the new dates
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